A glare-free^[1] viewing experience
Matte Display
Tired of seeing distracting glare on your TV screen? The Serif's ground-breaking Matte Display overcomes this problem as it absorbs reflections - so even in bright light you'll have the best possible viewing experience, without any distractions.

Beautiful, anywhere
Detachable Stand
If you want to really make The Serif stand out, this sleek, black metal floor TV stand adds another layer of contemporary chic to its iconic design. Not only does the free-standing TV stand work with your style, its flexible enough to work with your home too, as the stand is easily detachable.

Unique inspiration for your space
Iconic 'I Shape
The Serifs signature profile forms the distinctive shape of a capital 'I, while The Serifs slim body broadens at the top to form a flat surface like a small shelf. Like a one-of-a-kind piece of furniture, it doubles as a shelf for an added experience.

Crafted by the Bouroullec brothers
Ronan & Erwan Bouroullec Design
You can choose from two exclusive patterns - both exclusively created by the Bouroullec Brothers for The Serif TV.

Exclusive patterns for Ambient Mode
Created by Ronan & Erwan Bouroullec
The Bouroullec's exclusive patterns in Ambient Mode were inspired by objects in the world around us, such as a beautiful leaf and textured fabric.

Turn your blank screen into a design centrepiece
Ambient Mode+
Ambient Mode+ turns The Serif into a digital, glare-free canvas when the TV is switched off - so you can say goodbye to a blank screen compromising your home dcor.

Your favourite apps on the best-selling Samsung Smart TV^[2]
Smart TV powered by Tizen^[3]
Dive into a huge collection of 4K films, TV shows, and all your catch-up TV apps - including Netflix, Disney+, Apple TV and NOW apps^[4] - all in one place. Not sure what to watch? Our easy-to-use and customisable Smart Hub platform gives you personalised recommendations.

Control your smart home from your TV
SmartThings
From game consoles and smart lighting, to speakers and 1000s of smart devices, Samsung Smart TV gives you control at the touch of a button^[5]. You can even monitor home cameras, or see whos at the door from the comfort of your sofa. All to make your life easier, more secure, and more connected.

All your content in glorious 4K, even if it wasn't filmed that way^[6]
4K AI Upscaling
From news to classics, our powerful 4K processor elevates all content to 4K Ultra HD, regardless of the source^[6]. Using AI, our TV intelligently analyses images, intricately restores every detail, pixel by pixel for a stunning visual experience.

Naturally bright and colourful picture
100% Colour Volume^[7] with Quantum Dot
See everything you watch come to life with greater detail and realism. Quantum Dots boosts the brightness and transforms light into lifelike and accurate colour - validated by Pantone. The result? A naturally bright and colourful picture in over a billion cinematic colours.

Brilliant viewing, day and night
EyeComfort Mode
EyeComfort Mode feature readjusts TV brightness settings depending on the time of day, so it's always easy on the eyes.

Apple Airplay
Go from watching your favourite show on your mobile device to watching on The Serif TV with a bigger screen^[8]

Multi View
Never miss another moment. With Multi View, you can play your mobile content alongside the TV, all at once, on the same screen.

SolarCell One Remote
Consciously crafted, the universal remote can control all of your compatible devices. It charges on indoor light and keeps its charge from Radio-Frequency power harvesting, so you don't need any disposable batteries^[9].